Digital Marketing and Growth
Run campaigns with a budget and a number to move
A live online course for people who want to do marketing, not talk about it. You plan, launch, and report on a real campaign while a mentor reviews the decisions you make.
- Live online, evenings
- A real budget, not a case study
- Weekly 1:1 review
What you cover, week by week
1
Who you are talking to
Define the customer properly, using what the business already knows rather than guesswork. Then pick the one number the campaign has to move. Output: an audience brief.
2
Channels and budget
Decide where the money goes and why. Search, social, WhatsApp, email, and the ones you should ignore for this business. Output: a channel plan with a split budget.
3
Content that sells
Write and design the ads, posts, and landing copy. Enough Canva to produce it yourself without waiting on a designer. Output: a full set of live creative.
4
Launch and manage
Go live with real money. Daily checks, pausing what fails, and shifting spend without panicking. Output: a running campaign you control.
5
Measure honestly
Set up tracking, then read it. What actually caused the result, what was noise, and what you would do differently. Output: a reporting dashboard and readout.
6
Sell the work
Package what you did into a case study and a proposal, whether you are pitching an employer or a client. Output: a case study and a rate card.
Who this is for
We pair you with a small business or an internal project so you always have a real budget and a real audience. You never build a campaign for an imaginary company.
Freelancers and side hustlers
You want to charge properly for marketing work instead of guessing at posts.
Small business owners
You are already spending on ads and want to know if any of it works.
Career switchers
You want an in-house marketing role and need a campaign with results to show.
Applications are open
Live online, evenings, with weekly one to one reviews. Pay upfront or split it over two or three months.